Creative Brief

Outline objectives, scope, and requirements for a project.

About This Template

A strong creative project starts with a clear brief. The Creative Brief template provides a simple yet powerful way to align teams, define objectives, and capture the essential details that guide the work. Whether you’re kicking off a new campaign, designing a product, or planning a content initiative, this template ensures everyone understands the vision from the start.

Instead of scattered notes or lengthy documents, this brief gives you a structured format to outline goals, audience, deliverables, and responsibilities. It’s designed to be quick to fill out but comprehensive enough to answer the key questions that drive creative success.

Use it at the beginning of a project to set direction, or revisit it midstream to check alignment. With this template, your team will have one source of truth to keep creative work focused and effective.

Why Use This Template?

Creative projects can easily go off track without clear alignment. This template helps you avoid confusion by giving you a repeatable structure that:

Defines the purpose and objectives upfront
Identifies the target audience and stakeholders
Outlines scope, deliverables, and timelines
Clarifies team roles and responsibilities
Highlights risks, challenges, and success criteria

It ensures that everyone involved has the same understanding of what success looks like, minimizing rework and maximizing impact.

What’s Inside

Here’s a breakdown of what the template includes:

Project Details: Capture the project title, objective, timeline, and key team members.
Brief Overview: Summarize the purpose of the project and describe the target audience.
Key Components: Define background context, objectives, scope, deliverables, timeline, budget, and team responsibilities.
Additional Information: Document risks, success criteria, and the approval process.

Each section is designed to give clarity without overwhelming you with detail, so you can create a brief that’s actionable and easy to share.

Who It's For

This template is ideal for:

Marketing teams launching new campaigns
Designers and creative directors planning visual projects
Content creators outlining strategies for blogs, video, or social
Agencies managing client projects
Product managers aligning cross-functional stakeholders

Tips for Getting the Most Out of It

Fill it out collaboratively with input from all key stakeholders
Keep it concise - focus on clarity rather than lengthy detail
Update as needed if project scope or goals change midstream
Refer back often to make sure creative work stays aligned with the brief
Use it as a reference when presenting or reviewing deliverables

Set Your Projects Up for Success

The best creative work starts with clarity. This Creative Brief template gives you the structure to define what matters, align your team, and move forward with confidence. It bridges the gap between big ideas and practical execution.

Click “Use This Template” to start drafting your own creative brief today.