About This Template
Understanding your competition is critical for making smart business decisions. A competitive analysis helps you map out the market, identify opportunities, and uncover areas where your business can stand out. This Competitive Analysis template gives you a structured way to evaluate competitors and define your own strategic edge.
Instead of relying on scattered notes or gut instincts, use this template to document competitor profiles, assess strengths and weaknesses, and track industry trends. It brings clarity to how you compare and where you can differentiate.
Whether you're launching a startup or refining an established business, this template makes competitive research systematic, actionable, and easy to share with your team.
Why Use This Template?
Competitive analysis is more than just knowing who your rivals are - it’s about turning insights into strategy. This template helps you:
- Profile key competitors and their offerings
- Highlight competitor strengths and weaknesses
- Run a SWOT analysis for your own business
- Track market trends, consumer behavior, and emerging technologies
- Define your unique selling proposition and areas for improvement
This ensures your strategy is based on data and insights, not assumptions.
What’s Inside
Here’s a breakdown of what the template includes:
- Introduction: Define the purpose and scope of your analysis.
- Competitor Profiles: Capture details on products, services, strengths, weaknesses, and market position.
- SWOT Analysis: Compare your strengths, weaknesses, opportunities, and threats against the competition.
- Market Trends: Track industry developments, consumer behavior, and emerging technologies.
- Differentiation Strategy: Define your unique selling proposition and areas to improve.
- Conclusion & Recommendations: Summarize insights and outline next steps.
This structure ensures you don’t just gather information - you translate it into actionable strategy.
Who It's For
This template is ideal for:
- Startups exploring competitive landscapes before launch
- Marketers shaping positioning and messaging
- Product managers planning differentiation strategies
- Executives preparing reports for stakeholders or investors
- Teams looking to sharpen their market advantage
Tips for Getting the Most Out of It
- Research broadly across websites, reviews, social media, and industry reports
- Keep it current by revisiting the analysis regularly
- Be objective when assessing your own strengths and weaknesses
- Focus on action by turning insights into specific recommendations
- Use visuals like charts or graphs to make findings clearer
Turn Insights Into Advantage
A competitive analysis is more than a research document - it’s a tool for sharpening your strategy. This template helps you identify where you stand, where to improve, and how to set your business apart.
Click “Use This Template” to add it to your workspace and start building your competitive edge today.