About This Template
A strong brand is built on consistency - from your logo and colors to the tone of your messaging. But without clear guidelines, brand identity can quickly become diluted. This Brand Guidelines template gives you a structured way to document and share every aspect of your brand identity, ensuring that designers, marketers, and teams always stay aligned.
It covers everything from logos and typography to voice and tone, so anyone creating materials for your brand can work confidently within a unified framework. Use it as your brand’s single source of truth.
Whether you’re a startup defining your first identity or an established company scaling your brand across teams, this template keeps your brand professional and consistent everywhere it appears.
Why Use This Template?
Consistent branding builds trust and recognition. This template helps you:
- Define your brand vision, values, and personality
- Standardize logo usage and sizing across platforms
- Create a clear, accessible color palette with codes
- Set font pairings and usage rules for typography
- Outline your brand voice and messaging style
- Provide examples of do’s and don’ts to guide teams
With a structured reference, you reduce inconsistency and empower your team to represent the brand correctly, every time.
What’s Inside
Here’s a breakdown of what the template includes:
- Introduction: Define the purpose and audience of your brand guidelines.
- Brand Identity: Document vision, mission, values, and personality.
- Logo Usage: Show approved logos, alternate versions, and sizing rules.
- Color Palette: Specify primary and secondary brand colors with usage rules.
- Typography: Define main and supporting fonts, with pairing guidelines.
- Imagery: Set standards for photography and image use across brand assets.
- Tone of Voice: Outline messaging style and brand voice for written content.
- Brand Application Examples: Showcase visual examples of correct branding.
- Conclusion & Updates: Provide update logs, do’s and don’ts, and closing notes.
Together, these sections create a complete manual for anyone working with your brand.
Who It's For
This template is ideal for:
- Startups creating their first brand playbook
- Marketing teams managing campaigns across multiple channels
- Designers building visuals that match the brand’s identity
- Agencies working with clients to deliver consistent assets
- Companies scaling their identity across teams, regions, or products
Tips for Getting the Most Out of It
- Add visuals - include logo files, swatches, and examples directly in the doc
- Keep it simple - avoid jargon, make it easy for anyone to follow
- Update regularly as your brand evolves
- Highlight do’s and don’ts to avoid misuse of brand assets
- Share widely - make it accessible to every team and partner
Build a Consistent Brand
Your brand is more than a logo - it’s the sum of every impression you make. This template ensures that every message, visual, and asset reflects the same identity. With clear brand guidelines, you can scale your presence without losing consistency.
Click “Use This Template” to add it to your workspace and start documenting your brand guidelines today.